Your Printer, Your Partner

9. Be sure you're quoting the same amount of square inches of selling space. Catalog trim sizes will vary from one printer to another. Convert your catalog's physical dimensions and number of pages into square inches to more easily compare prices.

Also keep in mind that going to a slightly smaller trim size can save money without affecting results. For example, a trim size of 8˝ x 10 1/8˝ will pull as well as a catalog measuring 8 3/8˝ x 10˝, yet costs less to mail.