Your Printer, Your Partner

4. Can you work almost daily with a particular printer? Are you comfortable having that printer as a large creditor? Is this a company you can count on, say, five years from now? If the answers are "yes," perhaps it's time to develop an even closer working relationship with that printer.

5. How do the printing company's representatives and agents think about your company as a customer? Your printer needs to know that your catalog company is one with which it can grow. Show the printer that you care and that you're committed to the company in the long-term.