Your Printer, Your Partner

10. Always have the printer separate the paper price from the cost of catalog manufacturing. Ask for the hundred-weight price of the paper, which the printer uses to quote your job. This will help you identify differences between printers.

Some catalogers like to buy their own paper, which is another reason to separate the manufacturing cost from the paper price. Catalogers can benefit from buying their own paper, but there are drawbacks. This is often a cash-flow problem, since the paper must be paid for before the catalog goes to press.