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Ernie Schell
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The rare exception is a company like Dydacomp, which sells the shrink-wrapped application Mail Order Manager (M.O.M.), in use at thousands of direct commerce companies, giving it as large a share of the market as all the non-CMS systems combined. Not surprisingly, Dydacomp also advertises M.O.M. widely, and is thus able to gain visibility in nondirect marketing circles.
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Ernie Schell
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