Your Options in Order Management Systems

Companies that are unaware of CMS options often don’t identify themselves as catalog businesses, but rather as retailers, manufacturers or distributors. Their direct commerce business is either incidental or has grown slowly in the context of a larger enterprise. Not considering themselves direct marketers, managers at these companies don’t often read direct marketing trade publications, which is one of the few places they can find out about CMS (other than online searches — but if you aren’t looking for such systems, you’re not as likely to find them).