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Ernie Schell
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Clearly, catalog management systems are the most completely configured systems for running a direct commerce business. They support order entry for first-time customers without first requiring a separate, lengthy customer set-up process (typical of accounting or manufacturing packages). Among other things, they’re designed to handle source-code tracking, customer segmentation and mailing lists, complex kits and sets, promotional pricing, gift shipments, gift certificates, product personalization, flexible fulfillment batching, high-volume picking strategies, and rich customer service views of customer and order data.
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Ernie Schell
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