Your Multichannel Contact Strategy Chart
Add More Marketing, But Keep it Simple
You can add updates to your homepage, email messages, noncatalog fliers, retail promotions, etc., each on their own rows. Color-code each channel.
But keep it simple. This isn't supposed to be a supercomplex chart. It's designed to be a simple, at-a-glance tool for all team members, regardless of the channel in which they work. Resist the temptation to add extra data and lots of columns and rows that will obscure its at-a-glance functionality.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
