Your Multichannel Contact Strategy Chart
Small catalogers may have one marketing person (oftentimes the owner) who develops the strategies and in-home dates for all catalog, email and other promotions. On the other hand, somewhat larger catalogers will have different people in charge of each channel. If this is the case for your business, make sure to circulate your contact strategy chart among everyone involved as you build it. Each employee can enter their ideas for their channel on a preliminary chart, subject to a later review meeting.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
