Your Multichannel Contact Strategy Chart
Add More Marketing: Email
Now that you have all the holiday and catalog in-home dates entered, it's easy to see opportunities to develop emails around catalog flights, themes and offers, as well as around other holidays and events.
For example, a retailer may have an email blast scheduled for Nov. 1, announcing its new catalog and promoting a special offer. Then, two weeks later, it may have another email blast scheduled to alert consumers that there's only one week remaining for the special offer.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
