Your Multichannel Contact Strategy Chart
Add Marketing: Catalog Flights
Start with your catalog. For most cross-channel retailers, the catalog forms the core of their marketing program. Many other channel promotions link back to retailers' catalog programs. Plus, with postage rates so expensive nowadays, it's smart to grab the best in-home dates for your catalog to maximize return on investment. Add preliminary strategic direction to your in-home dates, from which details can be worked out later by design and offer teams.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
