Your Multichannel Contact Strategy Chart
Number the weeks one through 52. You'll find week numbers to be handy for reference throughout the year, plus you're ensured to never accidentally miss a week. To save time, only fill in the first week's start and end dates because you can calculate all the other dates simply by adding seven. And before filling in any holidays, save the entire first three columns as "values." (In Excel, use the "Paste Special" command.) Then you can add rows in between weeks without messing up formulas or losing dates.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
