Your Multichannel Contact Strategy Chart
Email: "What if we do an A/B split test? We'd like to see which pulls better."
Catalog: "OK by us. Does inventory have input?"
With everyone's ideas and concerns on the table, you can keep evolving your chart until you're satisfied that you have a truly integrated program. It may never be final, but it doesn't need to be.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
