Your Multichannel Contact Strategy Chart
Shared Review, Shared Brainstorming
When all teams — circulation, catalog, email, web, brick-and-mortar — are looking at the same chart, your business is in sync.
Working on a first draft version? This is a good opportunity for everyone to get together and cross-channel brainstorm.
Catalog team: "We see that email has a Nov. 1 blast announcing the new catalog. We'd rather it push the new kid's socks. Is that possible?"
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
