Inventory Management: 4 Keys to Improving Holiday Inventory Management
Your most important sales 
period creates a perfect storm 
of inventory challenges
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After months of preparing and executing marketing, merchandising and operations plans, it's painful when there's not enough inventory to service the demand generated by those activities. The quality and timeliness of inventory management decisions in the fourth quarter can mean the difference between financial success and failure for the year.
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- Companies:
- Direct Tech Inc.
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Craig Harding
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Craig Harding is the president and founder of Direct Tech, Inc., provider of demand planning, inventory optimization, merchandise planning and analysis software. Direct Tech is the industry leader, helping catalog and e-commerce merchants drive profitability, increase demand and optimize inventory investment by providing best-in-class applications and services for more than 20 years. Prior to founding Direct Tech in 1989, Craig was a consultant in the direct marketing industry and performed strategic planning, system development and system implementation services for direct marketing companies. He previously held leadership positions in finance and information systems at ConAgra and QVC.
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