Inventory Management: 4 Keys to Improving Holiday Inventory Management
Your most important sales 
period creates a perfect storm 
of inventory challenges
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The operating cost of a back order to a direct retailer can easily be $12-$15, for example. If the gross margin of a product is only $10, the retailer must question whether to pursue the sale when each sale loses money. When faced with overstocks, it's necessary to understand the trade-off between lower in-season gross margin and the cost to liquidate the inventory through an alternative channel. When evaluating an incremental purchase, the cash flow impact of increased inventory must be considered when the minimum order quantity exceeds anticipated near-term demand.
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- Companies:
- Direct Tech Inc.
E
Craig Harding
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Craig Harding is the president and founder of Direct Tech, Inc., provider of demand planning, inventory optimization, merchandise planning and analysis software. Direct Tech is the industry leader, helping catalog and e-commerce merchants drive profitability, increase demand and optimize inventory investment by providing best-in-class applications and services for more than 20 years. Prior to founding Direct Tech in 1989, Craig was a consultant in the direct marketing industry and performed strategic planning, system development and system implementation services for direct marketing companies. He previously held leadership positions in finance and information systems at ConAgra and QVC.
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