3 Ways to Turn an iPhone App Into a Powerful Marketing Tool

By supplying your users with convenient built-in options to talk about your iPhone or iPad app, you're taking a proactive step to leveraging the proven power of word-of-mouth to increase app awareness and sales.

Dave Wooldridge is the author of The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed. He is also an adjunct professor teaching The Business Side of iPhone and iPad App Development at the New York University School of Continuing and Professional Studies.