3 Ways to Turn an iPhone App Into a Powerful Marketing Tool

2. Reach out to your satisfied users by gracefully encouraging positive reviews from within the App Store. Customer ratings and reviews can greatly influence sales. Frustrated users are motivated to vent their anger, but satisfied customers may not be as likely to voice their opinion. Prompt users for positive feedback within your app after they've enjoyed the app for a few days or when they've earned a high score or achieved some other sense of accomplishment. Provide a convenient button that links to your product page in the App Store.