3 Ways to Turn an iPhone App Into a Powerful Marketing Tool

At the next meeting with your app development team, pass along these helpful tips:

1. Enable users to easily spread the word about your app. Share game scores and achievements by adding in-app social networking support for email, Twitter and Facebook. Apple's iOS SDK provides native support for in-app email. Third-party, open-source solutions are available for in-app connections to Twitter, Facebook and other social media platforms such as Matt Gemmell's MGTwitterEngine, Facebook's iOS SDK and Nate Weiner's excellent ShareKit.