3 Ways to Turn an iPhone App Into a Powerful Marketing Tool

Beyond the in-store promotions and advertising to increase consumer awareness when launching a new retail product, there's always the hope that satisfied customers will recommend the product to their friends and family. Nothing helps sell a product better than good old-fashioned word-of-mouth.

This is especially true in the mobile world of iPhone and iPad apps, where users are constantly texting, tweeting and chatting with friends. In this digital environment, virtual word-of-mouth recommendations can play a huge role in the success of a mobile app.