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It may turn out that the only things you have to give away are some kind words. Many successful loyalty programs are built around offering exceptional customer service, “thank you” greetings, a first chance at sale merchandise, special pricing and more to those customers who already are loyal. The difference is that these catalogers focus on and cherish their best customers, nurturing the relationship and encouraging them to never go to a competitor.
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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