You Can’t Buy Customer Loyalty

Is Loyalty Programmatic?

For years, catalogers of all types have spent time and money developing, building, executing and pulling out of loyalty programs that were designed to move a buyer up the hierarchy to loyalty. Some catalogers have made the concept work. They’ve defined a set of benefits customers will perceive as valuable enough to pay for during a time period long enough that positive contribution to lifetime value is greater than the cost to provide the benefits.