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Making loyal customers feel great about doing business with you will keep them loyal. Catalogers who know and understand how to identify the best customers they already have will understand how to find and cultivate new, loyal customers. And that’s priceless.
Steve Trollinger, vice president of client marketing at J. Schmid & Associates, can be reached at (913) 236-8988 or by e-mail: stevet@jschmid.com.
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Steve Trollinger
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