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Fortunately, most catalogers don’t face the same challenges as pure-play
e-tailers, because the paper catalog gives the Web presence credibility. On the other hand, not all catalogers are as savvy as they could be with promoting loyalty on the Web. Catalogers must build Web loyalty through stellar customer experiences online, and not necessarily through Web-based offers.
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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