Mapping Your Journey to Omnichannel Adoption

3. Optimize your data for e-commerce. Taking standardization a step further, GS1 US, an information standards organization, recently released Voluntary Guidelines for Exchanging Extended Attributes for eCommerce to support the exchange of consumer-facing product attributes in several categories, including apparel, footwear, jewelry, cosmetics and home products. This data extends beyond the traditional supply chain information already exchanged between retail buyers and sellers to support consumer requirements for rich online product details. The guidelines serve as a springboard for all trading partners to analyze and improve their current internal capabilities, and will help them place a strong emphasis on the product attributes consumers deem essential in making online buying decisions.