Mapping Your Journey to Omnichannel Adoption

Unfortunately, most current digital information about products is inconsistent, which leads to customer frustration. A GS1 global research study found that 74 percent of consumers consider it important that product information is trustworthy. Additionally, 38 percent wouldn't purchase the product if they didn't trust product information found on their smartphone, and 35 percent would never use an app again if it contained incorrect product information. Once you know what your customer expects, you can better align consumer-facing operations and supply chain practices to adapt to their behaviors and attitudes.