Mapping Your Journey to Omnichannel Adoption

1. Learn how customers interact with product data. Today's consumers are pressed for time, so it's typical to hear them say shopping online is simpler, provides better deals and offers more control than shopping in-store. The first step in understanding the omnichannel opportunity is to align customers’ experiences with product data. What are the keywords shoppers are searching for? Are the right products displayed in the search results?