Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
Unless you’ve built your list from a unique alternative source and you’ve truly converted non-catalog shoppers into catalog shoppers with your company, then your customers aren’t exclusive to you. In other words, you’re already not the only catalog in their mailboxes. So by not putting your list on the market you merely decrease the funds you have available to build your file.
- People:
- Phil Minix
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