Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
When companies join co-ops, they learn how many of their customers aren’t already listed with the co-op. This number of unique customers usually is 10 percent to 20 percent. That means 80 percent to 90 percent of your customers already are buying from other mail-order companies that belong to co-ops.
- People:
- Phil Minix
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