Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
It seems, however, that smaller companies often are afraid to put their lists on the market. I’ve heard these catalogers express concern that if they rent their customer lists to other catalogs these other companies’ offers may end up suppressing future response to their own efforts.
Frankly, I don’t buy that rationale. I firmly believe that almost all catalogers benefit from renting their lists in two ways:
- People:
- Phil Minix
Related Content
Comments
