Should You Rent Your List?

For catalogers, prospecting can be done in many ways: space ads, package inserts, radio and DRTV, to name a few. But the easiest, quickest and usually most economical way to prospect is through list rental. And since you’ll want to rent the lists of other catalog companies, doesn’t it seem only fair that you also be willing to rent your list? After all, if those catalogs didn’t put their lists on the market, you wouldn’t be able to grow your business either. Following are other reasons why renting your list is a good idea.