Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
A catalog company won’t prosper in the long term if it’s unable to add new customers to its file. Simply stated: Growth is essential to success. You grow by getting more sales from your existing customers and by adding new customers. Getting more sales from existing customers can be profitable, but eventually you’ll experience attrition. So the only way to grow a housefile is to prospect for new buyers.
- People:
- Phil Minix
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