Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
So if your list currently isn’t on the market, I encourage you to rethink your decision. And hopefully you — and the catalog industry — will reap the benefits of access to additional, productive names.
Phil Minix is the senior vice president of catalog and tours marketing at Reiman Publications. You can reach him by e-mail at pminix@reimanpub.com.
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