Writing Short vs. Long: Which is Right?

The second of these two pages has a chart that’s been meticulously designed for easy reading. It offers the names of different systems, on which page in the catalog they can be found, which music formats they support and so on.

The Crutchfield body copy generally is about products that are in the $150 range and up — and it tends to have 1.5- to two-times more words than the Talbots’ product descriptions in that same price range. But it’s well-written, not dry or boring, and it’s chock full of information — but only the information that’s really needed. On the Crutchfield Web site where space is basically unlimited, descriptions go deeper and include bullet points and lots of details to drill down to.