Writing Short vs. Long: Which is Right?

In the Crutchfield catalog, one of the keys to success is its generous use of added-value space. This is not frivolous stuff in these copy blocks — one page is dedicated to technical support and two pages to, “Which in-dash car stereo is right for you?” It’s simply written and to-the-point, but nevertheless full of great ideas, such as helping the reader pinpoint the features he’d use the most, whether an iPod can be connected, and so on.