Writing Short vs. Long: Which is Right?

Short-copy catalogs’ brief descriptions don’t reveal what their garments are really like. So retail presence is essential for customers who need to touch and feel a product in order to figure out what they need to purchase.

Long Copy Approach

The stereo systems and other electronics offered up in the Crutchfield catalog represent a good example of a successful catalog with products more complex than denim jackets. With a jacket, either it fits you or it doesn’t. With stereo components, there are issues such as compatibility, sound quality and addendum components needed to complete installation. All that requires more extensive copy.