Writing Short vs. Long: Which is Right?

Pictures for these products are all similar in size and display of the product. So the thing that tells the story most clearly — and differentiates the catalogs — is the copy. With Chico’s, many shoppers would be hard-pressed to spend $138 on that jacket without touching it and learning more. So, based on that and Chico’s catalog’s continuous couponing approach, it’s safe to assume the catalog is primarily a retail driver.