Writing Short vs. Long: Which is Right?
When is it wise to write short vs. long? Depends on the merchandise you sell. Consider both approaches:
Short Copy Approach
When is the right time to use long copy vs. short? Let’s analyze Chico’s and two other multichannel apparel marketers, J. Jill and Talbots, and their use of short text.
Chicos’ short, arty, loose approach to dressing:
- Companies:
- Lenser
Related Content
Comments
