Copywriting: Make Your Site Search-friendly

There was a time when Web site creative directors could afford to be control freaks. They’d make the entire site out of gorgeous and carefully designed JPEGs and GIFs. They believed if they had a massive list of keywords programmed in, the sites would be found instantly.

But it wasn’t a good idea then, and it’s most certainly obsolete now. Today, this kind of site is pure suicide for anyone hoping for visits. A site without live copy is one that can’t be found by search spiders and bots.