Copywriting: Make Your Site Search-friendly

Web direct marketing is like all other direct marketing in that the more specifically targeted the copy on your site, the more likely your site will attract hits.

Get Specific

If you’re a food gift seller, and your keywords are food, gift, basket and chocolate, for example, they’re too general. But if you have some specific products such as caramel corn, then phrases that include caramel corn, popcorn and even kettle corn would be better. Even better, if you have a special jalapeño caramel corn, then those specific words would be more effective.