Copywriting: Make Your Site Search-friendly

Surprising Results from Analysis

To make it work best from a “keyword” point of view, conduct a keyword analysis; you may be surprised which words on your site actually are bringing in your customers.

These keywords are pretty valuable, and it’s worth your time to try to narrow down the words that best describe you. By using very general words, you are going to be hit less often than your bigger or more active competitors.