Copywriting: Make Your Site Search-friendly

There also are indexes that don’t use spiders. In fact, a small number of them contain background information about each page in your site that includes titles, descriptions and keywords. These indexes are less important. And finally, of course, there are pay-per-click systems.

The key to making your Web site attractive to all of these elements is to plan carefully in your programming by writing powerful keywords and engaging on-the-pages copy or “content.”