Copywriting: Make Your Site Search-friendly

You may be suffering from the “My creative’s all wrong for my search engine” blues. And you’re not alone. If your site was developed more than two years ago, it’s probably not up to speed on how to be attractive to today’s crawlers.

In this, my first column for Catalog Success, I won’t cover complicated programming. I’m a writer and creative person, and that’s not my business. But it is a writer’s business to understand how to write copy that will get the action you want.