2. Consider creating a community. Before you create an online community around your brand, you must have a specific goal in mind, Kosciewicz stressed. Based on his research, Kosciewicz knew his customers wanted to talk about how to use Eastwood’s products and which products worked best for different jobs. He first opened the forums to Eastwood’s best, most frequent customers, so he could gauge their reactions to a new community, this time sponsored by a known brand. As his best customers began to use the site more frequently; he opened participation to more customers.
The Retailer's Source for Content & Community
Word of Mouth Marketing: How to Establish a Successful Online Social Community Around Your Brand
2. Consider creating a community. Before you create an online community around your brand, you must have a specific goal in mind, Kosciewicz stressed. Based on his research, Kosciewicz knew his customers wanted to talk about how to use Eastwood’s products and which products worked best for different jobs. He first opened the forums to Eastwood’s best, most frequent customers, so he could gauge their reactions to a new community, this time sponsored by a known brand. As his best customers began to use the site more frequently; he opened participation to more customers.