Eighty-five percent of U.S. and European consumers claim that word of mouth recommendations from friends, family or colleagues typically are more trustworthy than corporate-generated content, said Peter Kosciewicz, director of e-commerce for vehicle customization merchant The Eastwood Co., citing a Datamonitor survey in a session at the Internet Retailer conference held earlier this month in Chicago. Using that data as a catalyst, Kosciewicz explained how The Eastwood Co. has developed on online community dedicated to its products.
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Word of Mouth Marketing: How to Establish a Successful Online Social Community Around Your Brand
Eighty-five percent of U.S. and European consumers claim that word of mouth recommendations from friends, family or colleagues typically are more trustworthy than corporate-generated content, said Peter Kosciewicz, director of e-commerce for vehicle customization merchant The Eastwood Co., citing a Datamonitor survey in a session at the Internet Retailer conference held earlier this month in Chicago. Using that data as a catalyst, Kosciewicz explained how The Eastwood Co. has developed on online community dedicated to its products.