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As with the opening spread, however, the overall collection can be reorganized and repaginated to create continuity and visual balance. The category Kitchen Island, pgs. 8-11, obviously is the most popular group and shouldn’t be divided by the order form. In fact, since service for Osborne is such a critical aspect of selling its product, it would be far more effective to position all service-related elements (i.e., available woods, new and custom designs, and skirt assembly) on the pages surrounding the order form.
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Leila Griffith
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