Woodworkers Catalog Can Easily Go From Good to Great

To free up space and avoid redundancy, Osborne should eliminate its table of contents — a 20-page catalog doesn’t need it. Some of the copy blocks and elements of the copy blocks, such as “We require a 50% deposit on all custom orders” and “Custom Turnings,” can be combined. Charge card and check information can be added to the “Pricing” feature. One or two of the customer-service points, like the “Measurements” feature and small photos of actual furniture made with Osborne’s table legs, can be used to expand the workbook concept and add visual interest.