Woodworkers Catalog Can Easily Go From Good to Great

The introduction, which doesn’t need to repeat the “Important Information” lead-in, can be more benefit-driven, while still emphasizing the company’s convictions. Since it states, “We strive as a business to operate under the Lordship of Christ,” what better example of God’s gifts than natural wood products and the expertise to craft them? Add a couple of qualities that set the company apart (e.g., made in the USA, handcrafted nature, custom availability, variety of woods and finishes, etc.), and the message is clear and informative.