Merchandise Spotlight: Bose

TV Guide (Bose)

Their headline: To think, all that time making it SMALL, and all anyone talks about is how it sounds.

Their spin: Plays up the engineering of the item as if Bose can’t escape its reputation for quality sound, no matter how hard it tries.

The persuasive copy briefly describes the company’s year-long effort to develop the product. It also refers to Bose as “the most respected name in sound,” as well as offering a quote from The Oregonian, which called the machine “one of those little unexplained miracles of acoustic physics.”