Merchandise Spotlight: Bose
With some products, the brand makes all the noise
The Sharper Image
Their headline: Legendary Bose Wave Radio now plays CDs
Their spin: An already “legendary” product is improved.
Says Goodman, “The simple use of the word ‘legendary’ in the headline elevates this copy from a laundry list of features to a cool Sharper Image item.”
In this presentation, The Sharper Image placed the copy to the upper right of the product picture—not the easiest jump for the eyes. The real focus, as the headline indicates, is that the item is an upgrade from an already popular product.
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