Merchandise Spotlight: Bose

“When I read Herrington’s copy, I feel like I’m really missing out if I don’t have this stereo. When I read Aspirations or Good Catalog’s copy, I feel like it’s just another radio with some bells and whistles,” says Laurie Goodman, catalog consultant.

Cox says the catalog company may have had success with the Bose radio CD player in the past, because it’s featured as the only item on the front cover of Good Catalog (see page 18) and one of three products on the back of the Aspirations catalog (right).